Reducing risk in foreign market entry strategies: standardization versus modification
نویسندگان
چکیده
منابع مشابه
Market Entry and Foreign Direct Investment
This paper discusses the impact of foreign direct investment (FDI) on market entry and welfare. It assumes that firms may enter markets in the first period as national firms only. In the second period, however, FDI is possible. The paper demonstrates that FDI reduces market entry because equilibrium profits in the second period decline with a decrease in the fixed cost of FDI. Therefore, compar...
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ژورنال
عنوان ژورنال: Competitiveness Review
سال: 2011
ISSN: 1059-5422
DOI: 10.1108/10595421111152174